Former CEO and Chairman, The Body Shop

Alex is a very strategic and no nonsense communications thinker. He extracts the core issues well, by asking smart open ended questions that allow the best options to be surfaced. The solutions are then practical and actionable. Highly recommended.


Chief Executive – Ogilvy Group

There is no one else I’d rather having standing next to me in a crisis. Alex has a unique ability to make sense out of chaos and quickly understands the nub of the most complex problems. His counsel is invaluable. It is always a pleasure and a success working with Alex.


Former Corporate Communications Director Europe – Coca-Cola

Alex Woolfall has helped steer Coca-Cola’s reputation through some of the most challenging and high profile reputational issues that it has faced over the last few years. His counsel has helped us to manage issues or crises that might have caused global reputational damage. I believe that he is one of the best crisis and issues management experts to be found in PR. He has worked with senior leadership & across many geographies for us and is a trusted advisor of The Coca-Cola Company.


Former Head of Communications, Europe at Roche

Alex is an expert at what he does – I have worked with him over many years on a variety of issues and challenges that we have faced. He delivers first class strategy and counsel, understands our culture, and is able to take the sting out of our problem. He is able to simplify the most complex of challenges and distills this complexity into easy to understand soundbites. He is on speed dial on my phone for when the next big thing happens!


Director of Communications – Bentley Motors Ltd

Alex is the best at what he does. It’s an odd accolade but he really is ‘Mr Crisis’ and understands the complexities of handling challenging media situations better than anyone else in the business. Just as important is Alex’s understanding of how to coach, advise and support communications professionals and corporate management in media issues and crisis management. He can advise the highest level of management with complete credibility and inspires confidence.


Former Corporate Communications Director (UK & Ireland) – L’Oréal

Alex is a top-drawer communicator, you won’t work with better! I’ve been lucky enough to have his counsel and friendship over the last few years while working in a couple of FMCG industries (Coca-Cola & L’Oréal) and his ability to quickly grasp the business challenges and then translate through to very strategic, reputation-building communications plans is fantastic. I’ve valued his straight-talking approach coupled with extensive knowledge of the UK & European corporate affairs milieu. He has the connections and the past experience to instinctively know what needs to be done and to do it quickly. And of course his charm and sense of humour makes him a truly enjoyable professional to work with on everyday things and critical crisis issues.


Former Director of Global PR – adidas Group

Alex is one of the best in the business. Having worked together as peers in agency, he was the first person I turned to for support when I moved in-house. His ability to get to the heart of an issue quickly and to offer smart, actionable advice is second to none. He’s also a superb media trainer with a unique ability to handle CEOs and non-corporate brand Ambassadors with equal aplomb, gaining trust and building confidence in no time.


Head of Communications at Museum of London

Alex and I have worked together on various occasions, but most recently when he has provided issues and crisis consultancy for the Museum of London as well as media training for our team of directors. Alex quickly gained the trust of our senior team with his expert and intelligent advice on how to best manage the issues we might fact not to mention his no-nonsense, jargon free approach.


 Alex has been asked to comment on a number of different issues
and crises and has been quoted in the national and trade media

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