Clients sometimes seek advice to help them prepare for an issue they know is about to break. They want to minimise the potential damage to their reputation and be on the front foot from the moment the issue enters the public domain.

Others are less fortunate and find themselves in the media spotlight with no notice whatsoever. They need immediate guidance and support on how to deal with a serious incident or crisis as soon as it breaks.

Alex has worked with companies, brands and individuals at all stages in this process. For each of them, effective crisis communications has been an invaluable asset.

Alex was appointed by McLaren Formula One to provide crisis and issues management counsel to the CEO and board when the company was fined $100m for allegedly possessing technical data on rival Ferrari’s cars.

Alex was appointed by Mark Warner Holidays to provide crisis management advice and support following the disappearance of Madeleine McCann from one of its holiday resorts in Portugal.